Mix ‘n’ Eat was born from passion, experience, and a lifelong dedication to the dairy and food manufacturing industry. Founded by a proudly South African entrepreneur from Estcourt, KwaZulu-Natal, the journey began on a farm where hard work, discipline, and determination became the foundation for future success.
After attending boarding school and actively participating in sports such as rugby, cricket, and long-distance athletics — even holding a record in the 1500m — the next step was pursuing higher education at the University of the Free State.
Between 1980 and 1982, studies in Dairy Science and Animal Husbandry laid the technical foundation for what would become decades of industry expertise.
Decades of Dairy Industry Experience
With over 40 years of hands-on experience in dairy manufacturing, quality management, product development, and food production, the founder of Mix n Eat built an extensive career across some of South Africa’s leading dairy companies.
(1983 – 1984)
Clover Ermelo
Worked in milk powder production and laboratory operations, gaining valuable technical production experience.
(1985 – 1990)
Orangia Creamery
Served as Factory Manager overseeing milk powder production, including baby milk products, Cremora, and related dairy products.
(1990 – 2013)
Dairy Belle
Held several senior positions including Laboratory Manager, Quality Manager, Product Development Manager
Worked extensively with Milk powder, Cheese, Butter, Processed cheese, Yoghurt, Ice cream
(2013 – Present)
Ladismith Cheese
Specialised in Technical management, Product development, Wastewater systems, Staff training
Continued involvement through annual contract work from 2019 onwards.
WHY choose Mix ‘n’ Eat ?
The inspiration behind Mix ‘n’ Eat came from a simple conversation with a cheese maker named Clarens Job. He shared how he bought soft serve mix, blended it with milk, and made frozen milk lollies that became extremely popular with local children and families.
Using years of ice cream and dairy expertise, the first product was developed and tested in the market — and the response was overwhelmingly positive.
Production began humbly in a home kitchen before eventually moving into the garage after rapidly outgrowing the available space.
What started as a small side venture quickly evolved into a growing business.
With a passion for innovation and product development, the idea was born to create a powdered product that only needed to be mixed with water.
JUST ADD WATER!!!
Contact Details
Our Vision
To create desirable, convenient, and easy-to-use products that customers enjoy and trust.
Our Mission
To build a sustainable and growing business that delivers quality products while continuously innovating for the future.
